Stefan Brück, CEO of the uvex safety group, commented at the "Stars 2016" award ceremony held in Berlin: "We are delighted to receive this accolade. It is an acknowledgment of our investment in brand communication and provides us with the motivation and focus to further pursue this path". After uvex ski goggles were included among the "Brands of the Century" in 2010, uvex’s safety eyewear, specifically the uvex astrospec 2.0, has now received this prestigious honour too. The brand book mentions the safety goggles’ unobstructed all-round visibility and first-rate ergonomics. However, particular praise was reserved for uvex’s tried and tested coating systems which provide optimal anti-fogging properties and scratch resistance: "The Bavarian company is steeped in tradition and has decades of experience in coating technologies. uvex is a global market leader in the field of industrial safety eyewear."
In presenting a total of 250 "stars", Brands of the Century is an encyclopaedia of the biggest German brands. In the preface to the compendium, publisher Dr Florian Langenscheidt describes how this compilation of iconic brands is "representative of an entire product range. They therefore set the standard for the competition. By highlighting the premium class of German brands, an overall view of Germany’s economic performance is also presented. It should convey confidence and positively reinforce the "Made in Germany" concept."